FAYETTEVILLE — Want the 2008 Arkansas football media guide now ?

It was made available for eyeballing or downloading for the surfing public as part of the debut on Monday of ArkansasRazorbacks. com, the UA athletic department’s new Web site.

The site, part of the Arkansas athletic department’s merger of its women’s and men’s programs, launched at 8 a.m. Monday, and it came with some gusto. As the site proclaimed, “Download the Razorback football press guide — get your digital copy before the media receive theirs in Birmingham.” The Web site’s debut meshes with SEC Media Days, which takes place this week in Birmingham, Ala. A pre-SEC Media Days interview with first-year Arkansas Coach Bobby Petrino is part of the free content available this week.

“There is such a thirst for knowledge about our program, and that’s a good thing,” said Kevin Trainor, UA associate athletic director for media relations and communications.

The athletic department will have its “RazorVision” staff in Hoover, Ala., at SEC Media Days, providing streaming audio and video on Arkansas and the other league teams. RazorVision will be the name of the premium content portion of the site, which will cost $ 9. 95 per month in subscription fees after this week’s free period.

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The Web site was created by a team in the athletic department, and the presentation is guided by Bill Smith, who was media relations director for women’s sports before the merger.

“As we launched, we worked with Jump TV on Web site design, and we were fortunate to have someone like Bill Smith, who has a background in Web design and a passion for our on-line presence,” Trainor said.

The home page for ArkansasRazorbacks. com was full of Razorbacks news, such as senior center Jonathan Luigs’ selection as a preseason first-team All-SEC member by the league coaches.

The site also included an array of advertisements, a way in which Arkansas can produce revenue by marketing its brand name.

“We sell [advertising ] by the month or by the number of impressions,” said Matt Shanklin, UA associate athletic director for marketing. Shanklin said it would take at least a 24-hour period to record the amount of traffic on the site, which took the place of Hogwired. com and LadyBacks. com and services all 19 Razorbacks sports.