UA raises prices for football tickets

New $10 surcharge added to games in Little Rock

The stands at Reynolds Razorback Stadium are packed for a 2004 Razorbacks home football game. Ticket prices for conference games are going up this 2010 season, the university has announced.

— Arkansas football ticket prices are going up for conference games and two games at War Memorial Stadium in Little Rock, the University of Arkansas announced Monday.

Base prices for tickets to SEC games in Fayetteville and Little Rock have been raised to $55. Non-conference games will remain at $45 for general seating. The two games in Little Rock — against Louisiana-Monroe and LSU — will also have an additional $10 charge.

For example, a general seat for the Louisiana-Monroe game will cost $55, while a ticket to the season finale against LSU will run $65 with the additional $10 charge.

The additional charge was recommended by the War Memorial Stadium Commission to decrease the revenue differential between home games in Fayetteville and Little Rock, according to the UA.

The UA will commit $500,000 of the new revenue generated from the charge in Little Rock to assist with costs associated with the construction of the new War Memorial Stadium press box, “Hog Heaven” seats on a level of the press box, the A Club Lettermen’s room, the recruiting room and the media interview room.

“As we address the future funding needs of our program to compete and succeed in the Southeastern Conference and nationally, it is essential that we take steps to enhance ticket revenue,” Arkansas athletic director Jeff Long said. “After consideration of many options including an increased ticket price for all games, we concluded that a price adjustment for conference football games would help us generate the much needed funds but also keep us below other regional institutions. Many SEC and Big 12 schools have instituted premium game pricing with single game tickets ranging up to $100 for a conference game. In contrast, we have applied $10 to conference games only and locked in the ticket prices for general stadium seating for the next two years to provide our fans the opportunity to plan accordingly.”

Ticket prices for seating in Hog Heaven (Little Rock), Pig Heaven (Fayetteville), suites or indoor and outdoor clubs will not be increased in 2010.

Arkansas' $55 general seating cost for SEC games is tied for sixth in the 12-team SEC among the most expensive tickets, according to the UA.

The $55 cost for SEC games and $45 cost for non-conference games are expected to remain for at least two seasons. The UA raised ticket prices from $35 to $45 in 2008.

Red Zone seats in Fayetteville will be adjusted to $65 for conference games and $55 for non-conference games.

Long addressed the possibility of raising ticket prices after a speaking engagement in Springdale in January. The Arkansas athletic budget is near $60 million, Long said. That number ranks ninth in the SEC, Long said at the time, and raising ticket prices could help with the budgetary concerns.

Men's basketball ticket prices will not change next season, remaining at $25 a game.


Opponent Base Prices / LR prices Total
Tennessee Tech $45 $45
Louisiana-Monroe $45 plus $10 for LR game $55
Alabama $55 $55
Ole Miss $55 $55
Vanderbilt $55 $55
UTEP $45 $45
LSU $55 plus $10 for LR game $65
SEC Single game ticket prices
School Conference Prices Premium Games
Alabama* $55, $70 $70
Georgia $45, $70 $70, $75
LSU $50, $70 $70
Tennessee $50, $60, $70 $60, $70
Auburn* $55, $65 $65
South Carolina $45, $50, $55 $50, $55
Ole Miss $55  
Arkansas $55  
Vanderbilt $50  
Mississippi State $50  
Florida $45  
Kentucky* $40  
* 2009 prices, 2010 prices not established