HOG CALLS:

Razorbacks logo more than just a brand

By: Nate Allen
Published: Saturday, April 26, 2014
University of Arkansas student-athletes model newly designed uniforms featuring a unified design across all sports during the third annual HOGSPY Awards ceremony Monday, April 21, 2014, at the Walton Arts Center in Fayetteville.
Photo by Andy Shupe
University of Arkansas student-athletes model newly designed uniforms featuring a unified design across all sports during the third annual HOGSPY Awards ceremony Monday, April 21, 2014, at the Walton Arts Center in Fayetteville.

Until former Chancellor John White and the 2007 University of Arkansas Board of Trustees ushered in this era of Razorbacks gone corporate, the Razorbacks never required a “brand.”

Sports, Pages 22 on 04/26/2014

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