LIKE IT IS:

UA out to quench its thirst for more revenue

By: Wally Hall
Published: Friday, February 14, 2014
University of Arkansas Athletic Director Jeff Long speaks to reporters in Little Rock, Ark., Thursday, Aug. 12, 2010, about the increased donation to the Razorback Foundation, Inc. (AP Photo/Danny Johnston)
University of Arkansas Athletic Director Jeff Long speaks to reporters in Little Rock, Ark., Thursday, Aug. 12, 2010, about the increased donation to the Razorback Foundation, Inc. (AP Photo/Danny Johnston)

It was a simple news release that came by email, perhaps a test balloon, that said the University of Arkansas plans to sell beer and wine in club seating at football games this fall.

Sports, Pages 19 on 02/14/2014

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