Nate Allen is a columnist for the Arkansas Democrat-Gazette who has been a fixture in the Arkansas media for more than four decades. He began with the Springdale News in 1973 and has authored three books about the Razorbacks.
'Branding' can be risky business for ADs
Arkansas athletic director Jeff Long, chairman of College Football Playoff selection committee, responds to questions during a news conference where the 12 members selected to the committee were announced, Wednesday, Oct. 16, 2013, in Irving, Texas. (AP Photo/Tony Gutierrez)
It isn't just the University of Arkansas discovering that a corporate approach to college athletics isn't always necessarily good business.
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