Nate Allen is a columnist for the Arkansas Democrat-Gazette. His column is published Monday, Wednesday and Saturday.
'Branding' can be risky business for ADs
Arkansas athletic director Jeff Long, chairman of College Football Playoff selection committee, responds to questions during a news conference where the 12 members selected to the committee were announced, Wednesday, Oct. 16, 2013, in Irving, Texas. (AP Photo/Tony Gutierrez)
It isn't just the University of Arkansas discovering that a corporate approach to college athletics isn't always necessarily good business.
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