Chad Morris is quick to explain that his system is all about the relationships and family.
It's easy to see that they are built for the long term when you hear Justin Stepp talk about Courtland Sutton, and Sutton speak about the Stepps.
Justin and Brooke Stepp named their first son after Sutton, now starting his second season with the Denver Broncos after a sterling career at SMU.
Stepp is the second-year wide receiver coach at Arkansas under Morris. He helped mold Sutton into a second-round draft pick. The Morris offense features tall wide receivers winning one-on-one matchups on the boundary.
Brooke Stepp, Justin's wife, was the director of recruiting at SMU and held that job at Arkansas before giving birth to their first child.
“I'll be in (Fayetteville) for baby Courtland's first birthday,” Sutton said. “It's going to be so much fun.”
Justin said the same thing, noting that the last year has been full of FaceTime visits between the two Courtlands.
"My son doesn't know Courtland yet, but he's going to grow up knowing him," Stepp said. "We really look forward to having Courtland (Sutton) in town for his birthday."
Sutton recalls the time when his coach expressed hope that he'd have a son some day.
“This was well before we knew Miss Brooke was expecting,” Sutton said. “Coach Stepp would say to me, 'I hope I can raise my son to be half the person you are.' He would talk about how well my parents raised me and how he hoped he could be the same type parent.
“You just don't know how good that makes you feel, to hear it from someone you respect. You have to know that he's a man of Christ, so when he says something like that, it's great.”
It just got better.
“Yes, it was a true honor the first day he told me that they were naming their first son, Courtland,” Sutton said. “Just a blessing. I had instant chills. I really didn't know how to process it.
“He told me that I was someone to look up to, someone that is a good example. He wanted to mold his son that way. Oh, what a blessing, a really big blessing.”
Football season runs on a tight schedule in the NFL, just as it does in the SEC.
“We FaceTime as much as possible, so I get to see baby Courtland,” Sutton said. “I see him a good amount of time, maybe as much as Coach Stepp sees him. His days are about as crazy as mine.”
Sutton follows the Razorbacks, too. He knows the SEC is a tough battle.
“Now that SEC is a beast, I know that,” he said. “But I know they are going to get it right. I know what Coach Stepp is doing there. They have the right system, too.
“It's about getting the matchups. The same thing that they do is what we are doing in the NFL, get the on-on-one matchups for the wide receivers on the boundary. That's what they are going to do.”